Following consumer research and years of consumer disquiet developed an integrated brand building programme, getting the brand established at the heart of the organisation, our people, before moving on to communicate it with consumers.
Over 3 years internal and external communications were completely overhauled resulting in IIP accreditation and an award for best PR strategy in 2010; the strategy also featured on the Telegraph Business Club. Consumer research now shows a complete turn around in consumer perception as the programme continues to bed in.